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Understanding Sport Management: International Perspectives

的圖書
Understanding Sport Management: International Perspectives Understanding Sport Management: International Perspectives

作者:Bradbury,Ian(EDT),Trish(EDT)/O’boyle 
出版社:Routledge
出版日期:2017-01-19
語言:英文   規格:平裝 / 17.1 x 24.1 x 1.9 cm / 普通級
圖書介紹 - 資料來源:博客來   評分:
圖書名稱:Understanding Sport Management: International Perspectives

內容簡介

Sport management is a rapidly developing industry which continues to grow in size and scope on an international scale. This comprehensive and engaging textbook offers a complete introduction to core principles and best practice in contemporary sport management. Adopting an issues-based approach and drawing on the very latest research, it demonstrates how theory translates into practice across all the key functional areas of sport management, from governance and leadership to tourism and events.

Written by a team of experts from across the globe, the book explores sport management from a truly international perspective and looks at all levels from professional, high-performance sport to non-profit and grassroots. With extended real-world case studies and an array of helpful features in every chapter, it addresses crucial topics such as:

  • managing organisational performance
  • communication and social media
  • sponsorship and marketing
  • the impact of sport on society
  • future directions for sport management.

Complemented by a companion website full of additional teaching and learning resources for students and instructors, this is an essential textbook for any degree-level sport management course.

 

詳細資料

  • ISBN:9781138100633
  • 規格:平裝 / 17.1 x 24.1 x 1.9 cm / 普通級
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