European Business Environment: Doing Business in Europe

European Business Environment offers students a practical introduction to how to create, manage and develop business opportunities in the European Union. Focusing specifically on the European dimensions of economics, marketing and law, this book bridges the gap between conventional textbooks covering these disciplines.

Frans J. L. Somers works as an independent consultant advising universities and businesses, mainly with respect to their international marketing strategies. He is the author, co-author and editor of several textbooks.