Marketing and Supply Chain Management: A Systemic Approach

Organisations are now recognising the importance of demand-supply integration to their growth and success. While marketing and supply chain management are an essential part of any business qualification, it is becoming increasingly essential to understand the need for integration between these two disciplines.

This new textbook is among the first to synergise marketing and SCM. Its holistic approach provides students with a macro-level understanding of these functions and their symbiotic relationship to one another, and demonstrates how both can be managed synergistically to the benefit of the organisation.

This bridge-building textbook is ideal for students of marketing, logistics, supply chain management, or procurement that wants to understand the machinations of business at a macro level.