Men and Menswear: Sartorial Consumption in Britain 1880 1939

This book investigates the changing nature of the retailing of menswear and illuminates wider aspects of masculine identity as well as patterns of male consumption between the years 1880 and 1939. It considers the relationship between men and activities which were widely considered to be at least potentially ’unmanly’＂selling, as well as buying clothes＂thus shedding new light on men’s lives and identities in this period.

Laura Ugolini is Director of the Committee in the Centre for the History of Retailing and Distribution, University of Wolverhampton, UK.