This interdisciplinary collection uncovers the neglected role of the written word in the success of the Pre-Raphaelites. The essays argue that a complex network of texts established the credibility of Pre-Raphaelitism as a radical movement. Detailed case studies reveal how the movement’s wide influence derived from the interplay between exhibited works and critical discourse. Pre-Raphaelitism’s pioneering avant-garde strategies can claim a central place in the history of nineteenth-century European culture.