There has been much written on the new creative economy, but most work focuses on the so-called 'creative class,' with lifestyle preferences that favor trendy new restaurants, mountain biking, and late night clubbing. This 'creative class,' flagship cultural destinations, and other forms of commodity-driven cultural production, now occupy a relatively uncritical place in the revitalization schemes of most cities up and down the urban hierarchy. In contrast, this book focuses on small- to medium-size post-industrial cities in the US, Canada, and Europe that are trying to redress the effects of deindustrialization and economic decline through cultural economic regeneration.