博客來This unique book examines firm strategies and their implementation in the context of what we know about how individuals and organizations actually make decisions. Through this behavioural approach, students will gain a richer and more realistic understanding of organizational strategy.
Integrating analytical tools found in a typical strategy textbook with cognitive and psychological insights into decision-making, Bromiley and Rau teach students not just how to think about strategy topics, but also help them understand the complexities inherent in making strategic decisions. The book also covers important topics including corporate governance, strategic planning, and strategy implementation, which receive scant attention in other texts.
Succinct and well-written, Managing Strategically offers graduate students of strategy a deeper and broader understanding of the topic.
