Total Sports Media: Production, Performance and Career Development

This thoroughly revised second edition of Total Sports Media (formerly Total Sportscasting) offers a complete guide to sports media across TV, radio and digital broadcasting.

Covering everything from practical skills to industry lingo, this book guides readers through each aspect of the sportscasting process, including performance and production techniques, demo reel production, and writing for sports media. Chapters feature interviews with successful sports media professionals who take you inside the real-world practices of the industry, offering invaluable insights on how to carve out a career in the field and forge lasting relationships with team personnel. New to this edition are a discussion of changes in the industry as a result of the Covid-19 pandemic, updated sections on career paths and professional development opportunities, and an updated chapter on social media strategies for sportscasters. This book also delves into the unique issues facing women and minority sportscasters. Finally, the authors look at the history of sports media and discuss the future of the industry.

Total Sports Media is an essential resource for both students and instructors of sports media, as well as for industry professionals interested in a wide-reaching look at this changing field.

A companion website features additional resources for instructors and students, including video and audio examples and links to additional resources.

Marc Zumoff has spent some 45-years in sports media, including 27-years as the television voice of the Philadelphia 76ers as well as play-by-play for NBC’s coverage of the Rio Olympic Games in 2016. He’s also had a myriad of play-by-play, host, anchor and reporter assignments, at both the network and regional levels, for television and radio. He spent the first five years of his career as a radio news anchor and reporter. He is a multiple Mid-Atlantic Emmy Award winner and was twice voted Pennsylvania Sportscaster of the Year by the National Sports Media Association. He is currently the associate director of the Claire Smith Sports Center at his alma mater, Temple University.

Max Negin is an editor, tape operator, producer and director with over 21 years of professional production experience. He has won national Emmy Awards in the category Outstanding Technical Team, Studio as part of NBC’s coverage of the Olympic Games in 2010 (Vancouver) and 2012 (London). He has also won two regional Emmys for writing and editing. Negin has worked for a variety of broadcast outlets including NBC, HBO Sports, FOX, ESPN, and a host of regional cable outlets, professional sports teams and colleges. He spent two seasons as an associate producer for the Philadelphia 76ers as well as the video coordinator for three seasons for the Phillies Television Network and was most recently the lead Tape Replay and Editor for the Charlotte Hornets. In addition to his professional experience, Max is the Director of Elon Sports Vision and an Assistant Professor of Communications at Elon University.