購物比價找書網找車網
FindBook  
 有 1 項符合

Marketing and the Customer Value Chain: Integrating Marketing and Supply Chain Management

的圖書
Marketing and the Customer Value Chain: Integrating Marketing and Supply Chain Management Marketing and the Customer Value Chain: Integrating Marketing and Supply Chain Management

作者:Fotiadis 
出版社:Routledge
出版日期:2022-03-01
語言:英文   規格:平裝 / 352頁 / 普通級/ 初版
圖書選購
型式價格供應商所屬目錄
 
$ 2529
博客來 博客來
企管理論與實務
圖書介紹 - 資料來源:博客來   評分:
圖書名稱:Marketing and the Customer Value Chain: Integrating Marketing and Supply Chain Management

內容簡介

Marketing and supply chain management have a symbiotic relationship within any enterprise, and together they are vital for a company’s viability and success. This book offers a systemic approach to the integration of marketing and supply chain management. It examines the strategic connections and disconnections between supply chain and operations management and marketing by focusing on the factors that constitute the extended marketing mix, including product, price, promotion, people, and processes.

Key aspects of supply chain management are discussed in detail, including material handling, unit load, handling systems, and equipment, as well as warehousing and transportation, design, and packaging. The book then goes on to explore the marketing functions of intangible products (services), followed by a focus on B2B markets. Throughout, there is a strong emphasis on the optimization and maximization of the value chain through the development of a systems approach with a market-orientation. Pedagogy that translates theory to practice is embedded throughout, including theoretical mini-cases, chapter-by-chapter objectives, and summaries.

Marketing and the Customer Value Chain will help advanced undergraduate and postgraduate students appreciate how front-end marketing can interface with the back-end operations of supply chain management.

 

作者簡介

Thomas Fotiadis is Associate Professor of Marketing and Director of the Marketing Laboratory, Department of Production and Management Engineering, Polytechnic School, Democritus University of Thrace, Greece.

Dimitris Folinas is Associate Professor in the Department of Logistics at the Technological Educational Institute of Central Macedonia, Greece.

Konstantinos Vasileiou is Assistant Professor of Pharmaceutical Marketing at the University of Patras, Greece.

Aggeliki Konstantoglou is a PhD in Industrial Marketing from Democritus University of Thrace, Greece.

 

詳細資料

  • ISBN:9781138394490
  • 規格:平裝 / 352頁 / 普通級 / 初版
  • 出版地:英國
贊助商廣告
 
金石堂 - 今日66折
自然元素魔法系列套書(四冊):《水系魔法》、《風系魔法》、《火系魔法》、《土系魔法》
作者:莉莉絲.朵西
出版社:橡實
出版日期:2022-08-01
66折: $ 1320 
金石堂 - 今日66折
韓國第一健身女王的短時高效健身計劃:肌力訓練+有氧鍛鍊,持續5天,降體脂.雕曲線超有感
作者:崔寶瑛
出版社:采實文化事業股份有限公司
出版日期:2020-02-27
66折: $ 238 
金石堂 - 今日66折
世界很亂,但至少我們還有愛
作者:彩虹大叔(蔡意欽)
出版社:方智出版社股份有限公司
出版日期:2021-05-01
66折: $ 231 
金石堂 - 今日66折
岩合光昭 貓
作者:岩合光昭
出版社:大石國際文化
出版日期:2016-10-06
66折: $ 231 
 
博客來 - 暢銷排行榜
城與不確定的牆(平裝)
作者:村上春樹
出版社:時報出版
出版日期:2024-11-23
$ 537 
金石堂 - 暢銷排行榜
BLUE LOCK藍色監獄-EPISODE 凪- (首刷限定版) 05
作者:金城宗幸/三宮宏太/ノ村優介
出版社:東立出版社
出版日期:2024-12-27
$ 170 
Taaze 讀冊生活 - 暢銷排行榜
長期買進︰財金教授周冠男的42堂自制力投資課
作者:周冠男
出版社:遠見天下文化出版股份有限公司
出版日期:2024-07-31
$ 355 
Taaze 讀冊生活 - 暢銷排行榜
失控的焦慮世代︰手機餵養的世代,如何面對心理疾病的瘟疫
作者:強納森.海德特
出版社:網路與書股份有限公司(台灣分公司)
出版日期:2024-11-29
$ 379 
 
博客來 - 新書排行榜
ONE PIECE航海王 110
出版日期:2024-12-27
$ 97 
金石堂 - 新書排行榜
ELDEN RING黃金樹之路(5)
作者:飛田ニキイチ
出版社:台灣角川股份有限公司
出版日期:2025-01-09
$ 111 
金石堂 - 新書排行榜
家裡蹲吸血姬的鬱悶(12)
作者:小林湖底
出版社:尖端出版股份有限公司
出版日期:2025-01-07
$ 221 
 

©2025 FindBook.com.tw -  購物比價  找書網  找車網  服務條款  隱私權政策