Professor Geoffrey Beattie is Professor of Psychology at Edge Hill University and in recent years a Masters supervisor on the Sustainability Leadership Programme at the University of Cambridge and Visiting Professor at the University of California, Santa Barbara. He was Professor of Psychology at the University of Manchester from 1994-2012. He has a Ph.D. in psychology from the University of Cambridge and has been awarded both the Spearman Medal by the British Psychological Society for ’published psychological research of outstanding merit’ and the internationally acclaimed Mouton d’Or for his work in semiotics.