博客來Strategic alliances - partnerships between separate organisations to share resources collaboratively toward mutually beneficial goals - are an important management tool. Among many desirably outcomes, such alliances can reduce costs, increase access to new technology, and improve research and development endeavours. This renewed and re-worked text connects theory to practice to help understand this important business practice.
The authors highlight the life-cycle stages of strategic alliances, each of which is characterized by unique decision challenges. For each stage, readers are presented with state-of-the-art theoretical insights, evidence-based managerial guidelines and a business case illustration. New chapters are included on on emerging themes such as alliance professionals, business ecosystems and open innovation.
Updated to incorporate the latest academic literature and replete with case examples that show how firms develop and deploy their alliance capabilities, this book remains vital reading for business students and executives.
