博客來The arts sector is of vital importance to the global economy and students involved in the visual arts are increasingly required to gain an understanding of the business side of the arts world. This textbook introduces the field of arts management with a focus on visual arts.
With coverage of key arenas such as auctions, museums and art fairs, the author includes examples from for-profit and non-profit enterprises. Key topics introduced include curation, venue management, marketing, cultural heritage compliance, taxation, and conservation.
This unique textbook, authored by an experienced instructor, presents the art world from a global perspective and is thus suitable for arts management classes worldwide.
