博客來The Routledge Companion to Consumer Behavior promises to be a contemporary classic, edited by the author of the leading consumer behavior textbook in North America.
Each topic is cleverly divided into three parts – one reflecting foundational work, one focused on emerging trends, and one covering practical applications. The three parts create a dialogue between the academic and practitioner perspectives, giving readers an unparalleled understanding of the discipline from all angles.
With contributions from leading scholars, including Russell Belk, Kevin Keller, and Sidney Levy, this volume sets the standard as the most comprehensive, cutting edge resource on the subject of consumer behavior.
