博客來This is the first comprehensive guide to the range of research methods available to applied psychologists. Ideally suited to students and researchers alike, and covering both quantitative and qualitative techniques, the book takes readers on a journey from research design to final reporting.
The book is divided into four sections, with chapters written by leading international researchers working in a range of applied settings:
- Getting Started
- Data Collection
- Data Analysis
- Research Dissemination
With coverage of sampling and ethical issues, and chapters on everything from experimental and quasi-experimental designs to longitudinal data collection and focus groups, the book provides a concise overview not only of the options available for applied research, but also of how to make sense of the data produced. It includes chapters on organizational interventions and the use of digital technologies, and concludes with chapters on how to publish your research, whether it’s a thesis, journal article or organisational report.
This is a must-have book for anyone conducting psychological research in an applied setting.
