博客來The parameters of competition in business today are changing, where big will not necessarily beat small anymore; fast is beating slow. Agility, speed and flexibility will be the key elements of successful strategy and execution, and not just in the corporate world. Government agencies, health care, and education are all subject to the new paradigm.
How well will your firm execute its strategy? What barriers exist that inhibit your execution? Are you keeping one eye on tomorrow’s customers, while you manage those of today? These are all key questions as we strive to deliver value on an ongoing basis.
A significant challenge for many of us today is the increasing pace and complexity of business. Our customers want more, faster than ever before; faster service, faster innovation, and faster response. While we grew up in an environment where big beat small, the new world has the quick and agile leaving the slow behind.
Agility begins with planning, and most leadership teams develop decent vision. We know what we want to do, in general terms. Where many of our organizations break down, however, is in the area of getting things done.
• Do we have the resources to execute our strategy?
• Are we truly delivering value to today’s customers? Who are those customers?
• Is there an innovation strategy to plan for tomorrow’s customers?
• Do our key projects truly connect to the firm’s strategy?
• Is our operations strategy aligned to create an advantage or capitalize on our skills and expertise?
This book is about agility and simplicity, where achieving simplicity comes from a focus on the customer. By understanding who those customers are, and what they want, we enable the organization to focus our innovation strategy and projects in ways that deliver sustainable value. Even in not-for-profit and government agencies, executing in an aligned organization can become a way of life.
