The Strategy and Tactics of Pricing: A Guide to Growing More Profitably(六版)

　　The Strategy and Tactics of Pricing explains how to manage markets strategically and how to grow more profitably. Rather than calculating prices to cover costs or achieve sales goals, students will learn to make strategic pricing decisions that proactively manage customer perceptions of value, motivate purchasing decisions, and shift demand curves.

　　This comprehensive, managerially-focused text is a must-read for students and professionals with an interest in strategic marketing and pricing. A companion website features PowerPoint slides and an instructor’s manual, including exercises, mini-cases, and examination questions.

作者簡介

Thomas T. Nagle

　　現職：Deloitte Consulting

Georg Muller

　　現職：Deloitte Consulting