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The Strategy and Tactics of Pricing explains how to manage markets strategically and how to grow more profitably. Rather than calculating prices to cover costs or achieve sales goals, students will learn to make strategic pricing decisions that proactively manage customer perceptions of value, motivate purchasing decisions, and shift demand curves.
This comprehensive, managerially-focused text is a must-read for students and professionals with an interest in strategic marketing and pricing. A companion website features PowerPoint slides and an instructor’s manual, including exercises, mini-cases, and examination questions.
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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably(六版)的圖書 |
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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably(六版) 作者：Thomas T. Nagle 出版社：華泰文化 出版日期：2018-08-07 語言：英文 規格：平裝 / 331頁 / 18 x 25.6 x 1.8 cm / 普通級/ 單色印刷 / 六版 |
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圖書名稱：The Strategy and Tactics of Pricing: A Guide to Growing More Profitably(六版)
內容簡介
目錄
Ch 1 Strategic Pricing
Ch 2 Economic Value
Ch 3 Price and Value Communication
Ch 4 Price Structure
Ch 5 Pricing Policy
Ch 6 Price Level
Ch 7 Price Competition
Ch 8 Measurement of Pricing Sensitivity
Ch 9 Financial Analysis
Ch10 Specialized Strategies
Ch11 Creating Strategic Pricing Capability
Ch12 Ethics and the Law
Ch 2 Economic Value
Ch 3 Price and Value Communication
Ch 4 Price Structure
Ch 5 Pricing Policy
Ch 6 Price Level
Ch 7 Price Competition
Ch 8 Measurement of Pricing Sensitivity
Ch 9 Financial Analysis
Ch10 Specialized Strategies
Ch11 Creating Strategic Pricing Capability
Ch12 Ethics and the Law
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