博客來Since its emergence in the early eighties, the subject of Corporate Entrepreneurship has gained relevance as a subject of academic research and in the world of business practice. Yet corporate entrepreneurship remains an elusive notion.
Written by two entrepreneurship experts this practical book introduces the field and highlights the importance of balancing the encouragement of new venture style behaviour with managing an established firm. Covering both theory and practice, the book also switches between the perspective of the individual intrapraneur and the organization to provide the key concepts and issues tied to the various facets of corporate entrepreneurship.
The inclusion of key topics such as corporate venturing and open innovation, ensures that this text is required reading for entrepreneurship students globally.
