博客來Emerging economies are expected to be in the driving seat of the global economy in the medium and long term. Large multinational corporations will account for much of this activity.
In this textbook, the author explains how emerging market firms accumulate and exploit market knowledge to develop competitive advantages whilst operating globally. Chapters dedicated to the key emerging ecocomies - Brazil, Russia, India and China - are enhanced by detailed case studies of big firms activities.
Written by an established international business scholar, this book will be required reading for students of international strategy who are keen to understand the importance of the emerging economies.
