Majority and Minority Influence: Societal Meaning and Cognitive Elaboration

Majority and minority influence is a classic topic in the social psychological canon and has been an important area of research for more than 50 years. This volume collects recent work by an international group of scholars, representing a variety of different theoretical approaches, and provides a thorough evaluation of the most significant current developments and a blueprint for future research directions. Focusing on the societal dimension of social influence, it fills a theoretical and epistemological gap in the literature and represents essential reading for researchers and upper-level students of social psychology.