The Trans-Oceanic Marketing Channel : A New Tool for Understanding Tropical Africa’s Export Agriculture

　　This book applies “marketing channel” analysis to Africa's export agriculture and examines the opportunities, problems, and policies of the various channel members. You'll find a fresh and long-run view of export agriculture that is not entrapped in the current pessimism about downward trends in sub-Saharan Africa. The Trans-Oceanic Marketing Channel will open your eyes to vertical, ocean-straddling links between actors, particularly the exporters and importers.