Modern Business: Marketing

Modern Business: Marketing is a comprehensive guide to the world of marketing in the modern era. Written by George Rowland Collins, a renowned marketing expert, this book covers all aspects of marketing, from understanding the basics to developing effective marketing strategies. The book is divided into several sections, each of which covers a different aspect of marketing. The first section provides an introduction to marketing and covers the basic concepts and principles. The second section focuses on market research and analysis, including how to conduct market research and how to analyze data. The third section covers product development and branding, including how to create a brand identity and how to develop products that meet customer needs. The fourth section covers advertising and promotion, including how to create effective advertising campaigns and how to use social media to promote products. The final section covers sales and distribution, including how to manage sales teams and how to develop effective distribution channels. Throughout the book, Collins provides real-world examples and case studies to illustrate key concepts and strategies. Whether you are a marketing professional or a business owner looking to improve your marketing efforts, Modern Business: Marketing is an essential resource for anyone looking to succeed in the competitive world of modern business.This is a new release of the original 1956 edition.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world’s literature in affordable, high quality, modern editions, that are true to their original work.