In this edition, we continue to emphasize both theoretical and practical content that enhances focus on the global business environment, as well as cases based on Asian firms.
This involves changes to the main narrative of chapters and the introduction of new and interesting anecdotes by means of the Country Focus and Management Focus boxes-a highlight of this leading text to date.
For a more detailed overview of all the changed in this edition, we direct the reader to the chapter synopses that follow this preface.
Finally, we has also updated all statistics and other information, as far as possible.
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International Business （Asia Global Edition） 作者：Hill、Wee、Udayasankar 出版社：華泰文化 出版日期：2015-08-20 語言：英文 |
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圖書名稱：International Business (Asia Global Edition)2版
內容簡介
作者介紹
作者簡介
Charles W. L. Hill
現職：University of Washington
Chow-Hou Wee
現職：Nanyang Technological University
Krishna Udayasankar
現職：Nanyang Technological University
Charles W. L. Hill
現職：University of Washington
Chow-Hou Wee
現職：Nanyang Technological University
Krishna Udayasankar
現職：Nanyang Technological University
目錄
PART I: INTRODUCTION AND OVERVIEW
Ch 1 Globalization
PART II: COUNTRY DIFFERENCES
Ch 2 National Differences in Political Economy
Ch 3 Differences in Culture
Ch 4 Ethics in International Business
PART III: THE GLOBAL TRADE AND INVESTMENT ENVIRONMENT
Ch 5 International Trade Theory
Ch 6 The Political Economy of International Trade
Ch 7 Foreign Direct Investment
Ch 8 Regional Economic Integration
PART IV: THE GLOBAL MONETARY SYSTEM
Ch 9 The Foreign Exchange Market
Ch10 The International Monetary System
Ch11 The Global Capital Market
PART V: THE STRATEGY AND STRUCTURE OF INTERNATIONAL BUSINESS
Ch12 The Strategy of International Business
Ch13 The Organization of International Business
Ch14 Entry Strategy and Strategic Alliances
PART VI: BUSINESS OPERATIONS
Ch15 Exporting, Importing, and Countertrade
Ch16 Global Production, Outsourcing, and Logistics
Ch17 Global Marketing and R&D
Ch18 Global Human Resource Management
Ch19 Accounting and Finance in the International Business
Ch 1 Globalization
PART II: COUNTRY DIFFERENCES
Ch 2 National Differences in Political Economy
Ch 3 Differences in Culture
Ch 4 Ethics in International Business
PART III: THE GLOBAL TRADE AND INVESTMENT ENVIRONMENT
Ch 5 International Trade Theory
Ch 6 The Political Economy of International Trade
Ch 7 Foreign Direct Investment
Ch 8 Regional Economic Integration
PART IV: THE GLOBAL MONETARY SYSTEM
Ch 9 The Foreign Exchange Market
Ch10 The International Monetary System
Ch11 The Global Capital Market
PART V: THE STRATEGY AND STRUCTURE OF INTERNATIONAL BUSINESS
Ch12 The Strategy of International Business
Ch13 The Organization of International Business
Ch14 Entry Strategy and Strategic Alliances
PART VI: BUSINESS OPERATIONS
Ch15 Exporting, Importing, and Countertrade
Ch16 Global Production, Outsourcing, and Logistics
Ch17 Global Marketing and R&D
Ch18 Global Human Resource Management
Ch19 Accounting and Finance in the International Business
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