購物比價找書網找車網
FindBook  
 有 1 項符合

Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

的圖書
Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

作者:Joe Pulizzi 
出版社:McGraw-Hill Education
出版日期:2015-09-04
圖書選購
型式價格供應商所屬目錄
電子書
$ 487
樂天KOBO 樂天KOBO
行銷與銷售
圖書介紹 - 資料來源:樂天KOBO   評分:
圖書名稱:Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

The NEW Rulebook for Entrepreneurial Success

What’s the surest way to startup failure? Follow old, outdated rules.

In Content Inc., one of today’s most sought-after content-marketing strategists reveals a new model for entrepreneurial success. Simply put, it’s about developing valuable content, building an audience around that content, and then creating a product for that audience.

Notice a shift?

Author Joe Pulizzi flips the traditional entrepreneurial approach of first creating a product and then trying to find customers. It’s a brilliant reverse-engineering of a model that rarely succeeds.

The radical six-step business-building process revealed in this book is smart, simple, practical, and cost-effective. And best of all, it works. It’s a strategy Pulizzi used to build his own successful company, Content Marketing Institute, which has landed on Inc. magazine’s list of fastest growing private companies for three years straight. It’s also a strategy countless other entrepreneurs use to build their own multi-million dollar companies. Build an audience and you’ll be able to sell pretty much anything you want.

Today’s markets are more dynamic and customers are more fickle than ever before. Why would you put all your eggs in one basket before securing a loyal customer base? Content Inc. shows you how to get customers first and develop products later. It’s the best way to build a solid, long-lasting business positioned for today’s content-driven world. This is the simple but profoundly successful entrepreneurial approach of one of today’s most creative business minds.

A pioneer of content marketing, Pulizzi has cracked to code when it comes to the power of content in a world where marketers still hold fast to traditional models that no longer work. In Content Inc., he breaks down the business-startup process into six steps, making it simple for you to visualize, launch, and monetize your own business. These steps are:

The “Sweet Spot”: Identify the intersection of your unique competency and your personal passion
Content Tilting: Determine how you can “tilt” your sweet spot to find a place where little or no competition exists
Building the Base: Establish your number-one channel for disseminating content (blog, podcast, YouTube, etc.)
Harvesting Audience: Use social-media and SEO to convert one-time visitors into long-term subscribers
Diversification: Grow your business by expanding into multiple delivery channels
Monetization: Now that your expertise is established, you can begin charging money for your products or services

This model has worked wonders for Pulizzi and countless other examples detailed in the book. Connect these six pieces like a puzzle, and before you know it, you’ll be running your own profitable, scalable business.

Pulizzi walks you step by step through the process, based on his own success (and failures) and real-world multi-million dollar examples from multiple industries and countries.

Whether you’re seeking to start a brand-new business or drive innovation in an existing one, Content Inc. provides everything you need to reverse-engineer the traditional entrepreneurial model for better, more sustainable success.

Joe Pulizzi is an entrepreneur, professional speaker, and podcaster. He is the founder of several startups, including the Content Marketing Institute (CMI), recognized as the fastest growing business media company by Inc. magazine in 2014. CMI produces Content Marketing World, the world’s largest content marketing event, and publishes the leading content marketing magazine, Chief Content Officer. Pulizzi’s book Epic Content Marketing was named one of Fortune magazine’s Five Must Read Business Books of the Year.

贊助商廣告
 
金石堂 - 今日66折
周姚萍講新成語故事1-禿禿山與禿禿鳥附小作家上場+拼字變成語超萌稿紙,培養小學生的讀寫能力
作者:周姚萍
出版社:五南圖書出版股份有限公司
出版日期:2018-04-28
66折: $ 198 
金石堂 - 今日66折
真的好奇怪5
66折: $ 158 
金石堂 - 今日66折
懂生,才懂死
66折: $ 251 
 
博客來 - 暢銷排行榜
我不婚,然後呢?:黃越綏給單身世代的人生相談
出版日期:2024-11-11
$ 276 
金石堂 - 暢銷排行榜
我們不可能成為戀人!絕對不行(※似乎可行?) (首刷限定版) 05
作者:みかみてれん
出版社:東立出版社
出版日期:2024-11-11
$ 760 
博客來 - 暢銷排行榜
特殊傳說Ⅲ vol.09
作者:護玄
出版社:蓋亞
出版日期:2024-10-16
$ 236 
金石堂 - 暢銷排行榜
江晨恩醫師心血管診療室:從日常護心、逆轉三高到精準治療,超前部署,遠離心血管疾病
作者:江晨恩
出版社:遠見天下文化出版股份有限公司
出版日期:2024-04-30
$ 379 
 
Taaze 讀冊生活 - 新書排行榜
滿洲鴉片小隊(06)
作者:門馬司、鹿子
出版社:尖端出版
出版日期:2024-11-20
$ 140 
博客來 - 新書排行榜
我不婚,然後呢?:黃越綏給單身世代的人生相談
出版日期:2024-11-11
$ 276 
金石堂 - 新書排行榜
深潭迴廊 02
作者:永井三郎
出版社:東立出版社
出版日期:2024-12-31
$ 133 
Taaze 讀冊生活 - 新書排行榜
【京都三部曲】(千年繁華+喜樂京都+京都思路:壽岳章子X澤田重隆攜手經典作,在台發行22周年金典珍藏)
作者:壽岳章子
出版社:馬可孛羅
出版日期:2024-11-09
$ 826 
 

©2024 FindBook.com.tw -  購物比價  找書網  找車網  服務條款  隱私權政策