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Business Communication: Developing Leaders For A Networked World(3版)的圖書 |
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Business Communication: Developing Leaders For A Networked World 作者：Peter W. Cardon 出版社：華泰文化 出版日期：2017-05-19 語言：英文 |
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| 型式 | 價格 | 供應商 | 所屬目錄 | $ 1166 |
 iRead灰熊愛讀書 |
高等教育 |
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圖書名稱：Business Communication: Developing Leaders For A Networked World(3版)
內容簡介
Business Communication: Developing Leaders for a Networked World, by Peter Cardon, puts students at the center of business communication through the author's unique focus on credibility woven throughout the textbook chapters, forward looking vision built on traditional concepts and practitioner and case-based approach. Students are more likely to read and reflect on the text, and are better positioned to understand the essentials of efficient and effective business communication, thereby transforming them into leaders for a networked world.
目錄
PART I INTRODUCTION TO BUSINESS COMMUNICATION
Ch 1 Establishing Credibility
PART II PRINCIPLES OF INTERPERSONAL COMMUNICATION
Ch 2 Interpersonal Communication and Emotional Intelligence
Ch 3 Team Communication and Difficult Conversations
Ch 4 Communicating Across Cultures
PART III PRINCIPLES FOR BUSINESS MESSAGES
Ch 5 Creating Effective Business Messages
Ch 6 Improving Readability with Style and Design
Ch 7 Email and Other Traditional Tools for Business Communication
Ch 8 Social Media for Business Communication
PART IV TYPES OF BUSINESS MESSAGES
Ch 9 Routine Business Messages
Ch10 Persuasive Messages
Ch11 Bad-News Messages
Part V Reports and Presentations
Ch12 Research and Business Proposals and Planning for Business Reorts
Ch13 Completing Business Proposals and Business Reports
Ch14 Planning Presentations
Ch15 Delivering Presentations
Ch16 Employment Communication
Ch 1 Establishing Credibility
PART II PRINCIPLES OF INTERPERSONAL COMMUNICATION
Ch 2 Interpersonal Communication and Emotional Intelligence
Ch 3 Team Communication and Difficult Conversations
Ch 4 Communicating Across Cultures
PART III PRINCIPLES FOR BUSINESS MESSAGES
Ch 5 Creating Effective Business Messages
Ch 6 Improving Readability with Style and Design
Ch 7 Email and Other Traditional Tools for Business Communication
Ch 8 Social Media for Business Communication
PART IV TYPES OF BUSINESS MESSAGES
Ch 9 Routine Business Messages
Ch10 Persuasive Messages
Ch11 Bad-News Messages
Part V Reports and Presentations
Ch12 Research and Business Proposals and Planning for Business Reorts
Ch13 Completing Business Proposals and Business Reports
Ch14 Planning Presentations
Ch15 Delivering Presentations
Ch16 Employment Communication
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