博客來Groundbreaking research into best sales coaching practices—from the bestselling authors of Cracking the Sales Management Code
Sales isn’t a one-size-fits-all practice—so neither is sales coaching. To be a successful manager, you need to design your own coaching program based on the unique needs of your team, and that’s exactly what this essential guide helps you do.
Based on the authors’ own groundbreaking research, Crushing Quota reveals day-in and day-out coaching practices that lead to higher levels of quota attainment. It clarifies which coaching practices are most important for different types of sales positions, and how to operationalize those practices into daily life. You’ll learn how to design the right coaching approach for your teams and your individual sellers using powerful research-based best practices that work.
