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Crafting and Executing Strategy：The Quest for Competitive Advantage: Concepts and Cases(23版)的圖書 |
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Crafting and Executing Strategy：The Quest for Competitive Advantage: Concepts and Cases(23版) 作者：Arthur A. Thompson 出版社：華泰文化 出版日期：2022-04-01 語言：英文 規格：平裝 / 780頁 / 20.1 x 25.2 x 2.6 cm / 普通級/ 全彩印刷 / 23版 |
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圖書名稱：Crafting and Executing Strategy：The Quest for Competitive Advantage: Concepts and Cases(23版)
內容簡介
Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts & Cases 23e has a long-standing reputation of being the most teachable text. It is regarded as the benchmark by which all others are measured. It is engaging, clearly articulated and conceptually balanced mainstream treatment of the latest developments in theory and practice include the clearest presentation of the value-price-cost framework. Our co-author, Margaret Peteraf, a highly regarded researcher, helped integrate both the resource-based view of the firm from the perspective of both single-business and multi-business strategies. Chapter content is tightly linked to the 27 high-interest cases, most of which are written by the text authors, and receive high acclaim for student appeal, teachability and suitability.
作者介紹
作者簡介
Arthur A. Thompson
現職：The University of Alabama
Margaret A. Peteraf
現職：Dartmouth College
John E. Gamble
現職：Texa A&M University-Corpus Christi
A. J. Strickland III
現職：The University of Alabama
Arthur A. Thompson
現職：The University of Alabama
Margaret A. Peteraf
現職：Dartmouth College
John E. Gamble
現職：Texa A&M University-Corpus Christi
A. J. Strickland III
現職：The University of Alabama
目錄
PART I: CONCEPTS AND TECHNIQUES FOR CRAFING AND EXECUTING STRATEGY
Section A: Introduction and Overview
Ch 1 What Is Strategy and Why Is It Important?
Ch 2 Charting a Company's Direction
Section B: Core Concepts and Analytical Tools
Ch 3 Evaluating a Company's External Environment
Ch 4 Evaluating a Company's Resources, Capabilities, and Competitiveness
Section C: Crafting a Strategy
Ch 5 The Five Generic Competitive Strategies
Ch 6 Strengthening a Company's Competitive Position
Ch 7 Strategies for Competing in International Markets
Ch 8 Corporate Strategy
Ch 9 Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy
Section D: Executing the Strategy
Ch10 Building an Organization Capable of Good Strategy Execution
Ch11 Managing Internal Operations
Ch12 Corporate Culture and Leadership
PART II: CASES IN CRAFTING AND EXECUTING STRATEGY
Section A: Introduction and Overview
Ch 1 What Is Strategy and Why Is It Important?
Ch 2 Charting a Company's Direction
Section B: Core Concepts and Analytical Tools
Ch 3 Evaluating a Company's External Environment
Ch 4 Evaluating a Company's Resources, Capabilities, and Competitiveness
Section C: Crafting a Strategy
Ch 5 The Five Generic Competitive Strategies
Ch 6 Strengthening a Company's Competitive Position
Ch 7 Strategies for Competing in International Markets
Ch 8 Corporate Strategy
Ch 9 Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy
Section D: Executing the Strategy
Ch10 Building an Organization Capable of Good Strategy Execution
Ch11 Managing Internal Operations
Ch12 Corporate Culture and Leadership
PART II: CASES IN CRAFTING AND EXECUTING STRATEGY
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