博客來 Melissa Schilling's Strategic Management of Technological Innovation is the #1 innovation strategy text in the world. It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. While the book emphasizes practical applications and examples, it also provides systemic coverage of the existing research and footnotes to guide further reading. It is designed to be a primary text for courses in strategic management and innovation and new product development. It is written with the needs of both business students and engineering students.
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Strategic Management of Technological Innovation(7版) 作者：Melissa A. Schilling 出版社：華泰文化 出版日期：2023-05-30 語言：英文 規格：平裝 / 349頁 / 18.6 x 23.2 x 1 cm / 普通級/ 單色印刷 / 7版 |
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圖書名稱：Strategic Management of Technological Innovation(7版)
內容簡介
目錄
Ch 1 Introduction
PART I: INDUSTRY DYNAMICS OF TECHNOLOGICAL INNOVATION
Ch 2 Sources of Innovation
Ch 3 Types and Patterns of Innovation
Ch 4 Standards Battles, Modularity, and Platform Competition
Ch 5 Timing of Entry
PART II: FORMULATING TECHNOLOGICAL INNOVATION STRATEGY
Ch 6 Defining the Organization’s Strategic Direction
Ch 7 Choosing Innovation Projects
Ch 8 Collaboration Strategies
Ch 9 Protecting Innovation
PART III: IMPLEMENTING TECHNOLOGICAL INNOVATION STRATEGY
Ch10 Organizing for Innovation
Ch11 Managing the New Product Development Process
Ch12 Managing New Product Development Teams
Ch13 Crafting a Deployment Strategy
PART I: INDUSTRY DYNAMICS OF TECHNOLOGICAL INNOVATION
Ch 2 Sources of Innovation
Ch 3 Types and Patterns of Innovation
Ch 4 Standards Battles, Modularity, and Platform Competition
Ch 5 Timing of Entry
PART II: FORMULATING TECHNOLOGICAL INNOVATION STRATEGY
Ch 6 Defining the Organization’s Strategic Direction
Ch 7 Choosing Innovation Projects
Ch 8 Collaboration Strategies
Ch 9 Protecting Innovation
PART III: IMPLEMENTING TECHNOLOGICAL INNOVATION STRATEGY
Ch10 Organizing for Innovation
Ch11 Managing the New Product Development Process
Ch12 Managing New Product Development Teams
Ch13 Crafting a Deployment Strategy
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