購物比價找書網找車網
FindBook  
 有 1 項符合

Made You Look: How to Use Brain Science to Attract Attention and Persuade Others

的圖書
Made You Look: How to Use Brain Science to Attract Attention and Persuade Others Made You Look: How to Use Brain Science to Attract Attention and Persuade Others

作者:Simon 
出版社:McGraw-Hill Companies
出版日期:2024-04-30
語言:英文   規格:精裝 / 256頁 / 普通級/ 初版
圖書選購
型式價格供應商所屬目錄
 
$ 1444
博客來 博客來
零售與銷售法
圖書介紹 - 資料來源:博客來   評分:
圖書名稱:Made You Look: How to Use Brain Science to Attract Attention and Persuade Others

內容簡介

A full-color, image-packed guide to developing highly persuasive content that attracts more customers than ever--all based on the latest brain science

There’s an overlooked but critical scientific fact that every marketing profession needs to know: Many decisions start with attention, and it’s your job to grab the attention of every prospective customer as effectively as possible. But in this increasingly fast-paced, busy, and noisy world, how do you capture people’s attention, much less persuade them?

To answer this question, cognitive neuroscientist Carmen Simon leverages insights gleaned from her use of advanced technologies to study where people look, for how long, what type of attention leads to memories, and what keeps the brain coming back for more, to determine the effectiveness of sales pitches, marketing materials, corporate presentations, training videos, and other business content.

In Made You Look, Simon presents her four-part framework for effectively attracting the attention of customers and impacting their buying decision:

- Automatic triggers: capture audience attention with the physical properties of an external stimulus
- Guided action: guide your audience toward their internal thoughts and prompt them to focus on something rewarding
- Introspection: orient their attention internally toward something they consider rewarding
- Visual search: direct their attention externally toward what they consider rewarding

Each section of Made You Look provides detailed guidelines you can use in your communication materials immediately. Attract attention and, as a result, influence memory and decisions with Made You Look, and lead your company to the top of your industry.

 

詳細資料

  • ISBN:9781265128654
  • 規格:精裝 / 256頁 / 普通級 / 初版
  • 出版地:美國
贊助商廣告
 
金石堂 - 今日66折
「好萊塢編劇教父」麥基故事學三部曲套書(3冊):《故事的解剖(二版)》、《對白的解剖(二版)》、《人物的解剖》
作者:羅伯特.麥基
出版社:漫遊者
出版日期:2024-01-22
66折: $ 1036 
金石堂 - 今日66折
未知的實相有聲書第14輯
作者:許添盛
出版社:賽斯文化
出版日期:2016-12-01
66折: $ 528 
金石堂 - 今日66折
大人機時代的因應對策:比維他命C還重要的LIFE-C
作者:李啟龍
出版社:聚光文創
出版日期:2019-06-25
66折: $ 317 
金石堂 - 今日66折
靈魂永生有聲書第6輯
作者:許添盛
出版社:賽斯文化
出版日期:2016-02-25
66折: $ 660 
 
金石堂 - 暢銷排行榜
正太哥哥 (首刷限定版) 05
作者:中山幸
出版社:東立出版社
出版日期:2024-11-27
$ 187 
博客來 - 暢銷排行榜
我可能錯了:森林智者的最後一堂人生課
作者:比約恩.納提科.林德布勞 (Björn Natthiko Lindeblad, Caroline Bankler, Navid Modiri)
出版社:先覺
出版日期:2023-02-01
$ 355 
金石堂 - 暢銷排行榜
α的新娘 共鳴戀情(04)特典版END
作者:岩本薫/幸村佳苗
出版社:青文出版社股份有限公司
出版日期:2025-02-12
$ 142 
金石堂 - 暢銷排行榜
M子-受虐癖- 無修正
作者:シロノマヒロ
出版社:未來數位有限公司
出版日期:2025-01-22
$ 261 
 
Taaze 讀冊生活 - 新書排行榜
租一間孤獨
作者:墨無聲清
出版社:今古傳奇(滾石移動)
出版日期:2025-01-17
$ 180 
博客來 - 新書排行榜
請解開故事謎底 04
作者:花於景(雷雷夥伴)
出版社:魔豆文化
出版日期:2025-02-05
$ 150 
博客來 - 新書排行榜
鋼之鍊金術師 CHRONICLE(全)
作者:荒川弘
出版社:尖端
出版日期:2025-02-06
$ 382 
金石堂 - 新書排行榜
九井諒子塗鴉集 白日夢時光(全)
作者:九井諒子
出版社:青文出版社股份有限公司
出版日期:2025-01-22
$ 435 
 

©2025 FindBook.com.tw -  購物比價  找書網  找車網  服務條款  隱私權政策