Business Communication: Developing Leaders for a Networked World (5版)-FindBook 找書網 ISBN:9781266158216

型式

價格

供應商

所屬目錄

內容簡介

　　In Business Communication: Developing Leaders for a Networked World, Peter Cardon is taking a practitioner and case-based approach to help students develop an understanding of how course content applies to the business world. Maintaining a central theme of credibility, the fifth edition communicates why credibility is essential to effective communication. Integrated with  Connect for Business Communication, Cardon provides a contemporary yet traditional view into the field, empowering students to learn bedrock communication principles while also staying up-to-date with  cultural and technological  changes in the business world—transforming them into leaders for a networked world.

作者介紹

作者簡介

Peter W. Cardon

　　現職：University of Southern California

PART I: INTRODUCTION TO BUSINESS COMMUNICATION
Ch 1 Establishing Credibility

PART II: PRINCIPLES OF INTERPERSONAL COMMUNICATION
Ch 2 Interpersonal Communication and Emotional Intelligence
Ch 3 Team Communication and Difficult Conversations
Ch 4 Inclusion in a Diverse Workplace
Ch 5 Global Communication

PART III: PRINCIPLES FOR BUSINESS MESSAGES
Ch 6 Creating Effective Business Messages
Ch 7 Improving Readability with Style and Design
Ch 8 Email and Other Traditional Tools for Business Communication
Ch 9 Collaboration Tools and Social Media for Business Communication

PART IV: TYPE OF BUSINESS MESSAGES
Ch10 Routine Business Messages
Ch11 Persuasive Messages
Ch12 Bad-News Messages

PART V: REPORTS AND PRESENTATIONS
Ch13 Research and Planning for Business Proposals and Reports
Ch14 Completing Business Proposals and Reports
Ch15 Planning Presentations
Ch16 Delivering Presentations
Ch17 Employment Communication

看更多

詳細資料

ISBN：9781266158216
叢書系列：商業溝通
規格：平裝 / 604頁 / 21.8 x 27.8 x 2 cm / 普通級 / 全彩印刷 / 5版
出版地：台灣