Leadership Insights From 1007 C.E.O.’s A fascinating survey of one thousand and seven CEOs found that collaboration is the number one trait they seek in their employees, with seventy-five percent of CEOs calling it critical. This has been the focus of my twenty-five year research into the psychology of leadership mastery; this book answers: 1. What takes a person from average to outstanding? 2. What are the differences between an outstanding performer and an average one? 3. And more importantly, why if people know what to do, why the hell don’t they do it? I have discovered why the pineapple is the perfect metaphor, to help take you from where you are now, in your career, to outstanding.