International Business: Environments and Operations (GE)15版

　　1.Author-Written Cases: Every chapter begins and ends with an author-written case that either introduces new material or integrates what has already been learned.

　　2.Anticipate What Will Happen Next: Looking to the Future: Each chapter offers scenarios that are important to managers, companies, or the world. The topic of each Looking to the Future feature alludes to ideas discussed in the chapter in a way that prompts students to engage their imagination about the future of the world.

　　3.See Both Sides of the Story. Point-Counterpoint: This feature brings the topics of major debates to life in a way students can understand and investigate, highlighting the diversity of perspectives that managers and policy-makers use to make sense of vital issues. The give-and-take between the two sides of the debate link theory and practice in a way that will help spark classroom discussion.

　　4.Stay on Top of the Globe. Geographic Literacy: This edition includes many maps to add interest and illustrate facts discussed in the text. Many case maps zero in on the case company’s home country or market region to give students a close-up look at foreign locales.

　　5. Provide the latest information with Current Events: This text includes discussions on topics trending in today’s business world, such as:

　　•The impact of the March 2011 Japan earthquake and tsunami on financial markets, the Japanese yen, the competitive person of Japanese companies like Sony, and the global supply chain.

　　•The challenges in today’s global financial system, especially the budget crisis of Europe and the United States

作者簡介

John D. Daniels

　　現職：Univeristy of Miami

Lee H. Radebaugh

　　現職：Brigham Young University

Daniel P. Sullivan

　　現職：University of Delaware