Business Essentials (GE) 10/e

　　1.NEW!Two-Part Chapter Case Vignettes.
　　The chapter-opening cases are updated or completely replaced, keeping them fresh, relevant, and up-to-date. Covering companies from Netflix to Abercrombie & Fitch, and iTunes and Starbucks to Google, these chapter case vignettes pique your interest at the beginning of the chapter and reinforce concepts you’ve learned throughout the chapter by adding a new case wrap-up using discussion questions at the end of the chapter. The questions require students to apply chapter content to issues in the chapter-opening case.

　　2.NEW! Managing in Turbulent Times.
　　Whatever your role with any business, as employee, customer, or investor, you need to see the challenges and consequences firms encounter during economic downturns. Experiences from real companies reveal both disappointments and unexpected new opportunities arising from the 2008 recession and the uncertainties of a prolonged economic recovery. New lessons come from companies such as McDonald’s and their off shoring hurdles and the United States Post Office and the return of “snail mail”.

　　3.NEW! Finding a Better Way.
　　While businesses face challenges for survival, they also find new opportunities for displacing existing business practices with more efficient ones that improve the organization’s stature and competitive success in today’s changing markets. This new boxed feature reveals examples of organizations that are “Finding a Better Way” to meet these business challenges, and describes how they are doing it.

作者簡介

Ronald J. Ebert

　　任職：University of Missouri-Columbia

Ricky W. Griffin

　　任職：University of Houston

PART I: THE CONTEMPORARY BUSINESS WORLD
Ch 1 The U.S. Business Environment
Ch 2 Understanding Business Ethics and Social Responsibility
Ch 3 Entrepreneurship, New Ventures, and Business Ownership
Ch 4 Understanding the Global Context of Business

PART II: THE BUSINESS OF MANAGING
Ch 5 Managing the Business
Ch 6 Organizing the Business
Ch 7 Operations Management and Quality for Producing Goods and Services

PART III: PEOPLE IN ORGANIZATIONS
Ch 8 Employee Behavior and Motivation
Ch 9 Leadership and Decision Making
Ch10 Human Resource Management and Labor Relations

PART IV: PRINCIPLES OF MARKETING: BUILDING RELATIONSHIPS WITH CUSTOMERS FOR COMPETITIVE ADVANTAGE
Ch11 Marketing Processes and Consumer Behavior
Ch12 Developing and Pricing Products
Ch13 Distributing and Promoting Products

PART V: MANAGING INFORMATION FOR BETTER BUSINESS DECISIONS
Ch14 Information Technology (IT) for Business
Ch15 The Role of Accountants and Accounting Information

PART VI: THE FINANCIAL SYSTEM AND ISSUES IN FINANCIAL MANAGEMENT
Ch16 Understanding Money and the Role of Banking
Ch17 Managing Business Finances

APPENDIX I: RISK MANAGEMENT
APPENDIX II: THE LEGAL CONTEXT OF BUSINESS
APPENDIX III: MANAGING YOUR PERSONAL FINANCES
APPENDIX IV: UNIONS AND LABOR MANAGEMENT