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Essentials of Management Information Systems (GE) 11/e

的圖書
Essentials of Management Information Systems (GE) Essentials of Management Information Systems (GE)

作者:Kenneth C. LaudonJane P. Laudon 
出版社:華泰文化
出版日期:2014-11-05
語言:英文   
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$ 1203
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高等教育
圖書介紹 - 資料來源:博客來   評分:
圖書名稱:Essentials of Management Information Systems (GE) 11/e

內容簡介

  1.Applying Chapter Concepts to the Real World:Management Decision Problems.
  Two new Management Decision Problems are included per chapter in this edition. These problems teach students how to apply chapter concepts to real-world business scenarios, helping them strengthen their analytical and decision-making skills.

  2.Working Together: Collaboration and Teamwork Projects.
  Each chapter features a collaborative project that encourages students working in teams to use Google sites, Google Docs, and other open-source collaboration tools. Understanding the Connections Between Information Systems and Business: Business Driven Real-World Examples. This text helps students see the direct connection between information systems and business performance by offering a variety of real-world examples from business and public organizations.

  3.Getting Hands-On Experience: MIS-Related Business Activities.
  There is no better way to learn about MIS than by doing MIS! The authors provide hands-on projects where students can work with real-world business scenarios and data, learning first-hand what MIS is all about.

  4.Integrating Material with AACSB Learning Objectives.
  In this text, the authors support AACSB efforts to encourage assessment-based education. The front-end papers of this edition identify students’ learning objectives and anticipated outcomes for Hands-On MIS projects.
 
 

作者介紹

作者簡介

Kenneth C. Laudon

 
  現職:New York University

Jane P. Laudon

  現職:Azimuth Information Systems
 

目錄

PART I: INFORMATION SYSTEMS IN THE DIGITAL AGE
Ch 1 Business Information Systems in Your Career
Ch 2 Global E-Business and Collaboration
Ch 3 Achieving Competitive Advantage with Information Systems
Ch 4 Ethical and Social Issues in Information Systems

PART II: INFORMATION TECHNOLOGY INFRASTRUCTURE
Ch 5 IT Infrastructure: Hardware and Software
Ch 6 Foundations of Business Intelligence: Databases and Information Management
Ch 7 Telecommunications, the Internet, and Wireless Technology
Ch 8 Securing Information Systems

PART III: KEY SYSTEM APPLICATIONS FOR THE DIGITAL AGE
Ch 9 Achieving Operational Excellence and Customer Intimacy: Enterprise Applications
Ch10 E-Commerce: Digital Markets, Digital Goods
Ch11 Improving Decision Making and Managing Knowledge

PART IV: BUILDING AND MANAGING SYSTEMS
Ch12 Building Information Systems and Managing Projects

 
 

詳細資料

  • ISBN:9781292019574
  • 叢書系列: 管理資訊系統
  • 規格:平裝 / 501頁 / 普通級 / 單色印刷 / 11/e
  • 出版地:台灣
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