Tourism: The Business of Hospitality and Travel (PNIE) 5/E

　　Tourism: The Business of Hospitality and Travel, 5e views the industry from a business perspective—examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students. This edition includes early coverage of geography, more international examples, new case studies and expanded application and web-based exercises.

　　Features
　　1.Maintains a business perspective by looking at the management, marketing, and finance issues most important to the tourism industry.

　　2.Covers macro-level topics such as economic, political, social and environmental issues related to tourism.

　　3.Discusses consumer behavior and how it impacts business including decision-making and consumer motivations.

　　4.Considers current trends and how they impact each segment of the tourism industry such as environmental and social/cultural impacts of tourism (Chapter 12) and the future of sustainability (Chapter 13).

　　5.Uses extensive industry examples for student discussion including end-of-part integrative cases, opening vignettes, Tourism in Action sections and supplemental readings.

作者簡介

Roy A. Cook

　　現職：Fort Lewis College

Cathy H.C. Hsu

　　現職：The Hong Kong Polytechnic University

Joseph J. Marqua

　　現職：Managing Director of The Tourism and Hospitality Development Group

Ch 1 Introducing the World's Largest Industry, Tourism
Ch 2 Marketing to the Traveling Public
Ch 3 Delivering Quality Tourism Services
Ch 4 Bringing Travelers and Tourism Service Suppliers Together Integrative Cases
Ch 5 Capturing Technologies Competitive Advantages
Ch 6 Transportation
Ch 7 Accommodations
Ch 8 Food and Beverage
Ch 9 Attractions and Entertainment
Ch10 Destinations Integrative Cases
Ch11 Economic and Political Impacts of Tourism
Ch12 Environmental and Social/Cultural Impacts of Tourism
Ch13 Exploring the Future of Tourism Integrative Cases
Ch14 Sustaining Tourism's Benefits