Strategic Management and Competitive Advantage: Concepts and Cases (GE)

　　Strategic Management and Competitive Advantage has kept its streamlined look, resisting the tendency to let the text get longer with every new edition. By maintaining this approach, students develop only the most crucial decision making skills, without having to skim through pages of irrelevant bulk.

　　1.The VRIO Framework: A theory-based, multi-chapter organizing mechanism that provides a decision-making framework for students to use in analyzing business situations.

　　2.The Fundamental Concepts: Even though this text is streamlined, it still contains all the core ideas and theories essential to a strategy course. Ideas such as five forces framework, value chain analysis, generic strategies and corporate strategy are included. And because the VRIO framework provides a single integrative structure, the text addresses key issues that have been ignored elsewhere such as vertical integration, outsourcing, real options logic, mergers and acquisitions, and more.

　　3.Present Specific Issues in a Flexible Format:One of the great features of this text is the flexibility it allows both the student and professor. Each chapter has four short sections that present specific issues in more depth, allowing the professor and the student to adapt the text to their particular needs

作者簡介

Jay B. Barney

　　現職：University of Utah

William s. Hesterly

　　現職：University of Utah