ECOMMERCE 2015 11/E (GPIE)

　　The market-leading text for e-commerce This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field.Teaching and Learning ExperienceThis program will provide a better teaching and learning experience—for both instructors and students.

　　● Comprehensive Coverage Facilitates Understanding of the e-Commerce Field: In-depth coverage of technology change, business development, and social issues gives students a solid framework for understanding e-commerce.

　　● Pedagogical Aids Help Students See Concepts in Action: Infographics, projects, and real-world case studies help students see how the topics covered in the book work in practice.

本書特色

　　Comprehensive Coverage Facilitates Understanding of the E-Commerce Field This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce–technology change, business development, and social issues–to provide a coherent conceptual framework for understanding the field.

　　新版特色

　　The text, as well as all of the data, figures, and tables, has been updated to reflect developments in e-commerce through September 2014. Representative examples of new and/or expanded coverage include:

　　●Chapter 1: Most current data on B2C, B2B, C2C, mobile, social and local e-commerce, and growth of Internet, Web, and mobile platform

　　●Chapter 2: Disruptive technologies and their impact on business; new sharing economy business model (Uber, Airbnb, Lyft)

　　●Chapter 3: Mobile and cloud computing; Internet of Things (IoT) and other Internet-connected devices (wearable technology, smart homes, smart TVs and connected cars); IoT standards (Internet Industrial Consortium, Wolfram Connected Devices project); Internet access drones; changes in Internet governance

　　●Chapter 4: New open source Web and app development tools; mobile-first and responsive design

　　●Chapter 5: New security threats (Heartbleed, ransomware, phishing, data breaches, DDoS attacks, mobile and cloud security issues); e-signatures; mobile wallets; Bitcoin’s future prospects

　　●Chapter 6: Most current data on all forms of digital commerce advertising and marketing; rise of native advertising and other forms of content marketing; rise in ad fraud; impact of new Canadian anti-spam law on U.S. companies; new dynamic pricing strategies (surge pricing); marketing and Big Data; marketing automation technologies; multiscreen analytics

　　●Chapter 7: Most current data on social, mobile, and local marketing; Facebook’s social experiment furor, “dark social”; iBeacons for mobile marketing

　　●Chapter 8: New White House and FTC reports on privacy and data brokers; YouTube/Viacom settle copyright lawsuit; U.S. Supreme Court retreats from business model patents; proposed new FCC net neutrality regulations; proposed Comcast/Time Warner AT&T/DirecTV mergers (Internet/telecom industry consolidation)

　　●Chapter 9: Omni-channel; webrooming/showrooming, subscription-based retail products and services (Birchbox, Barkbox, Naturebox); Amazon future prospects; rise of mobile banking; Zillow/Trulia merger

　　●Chapter 10: Emergence of digital-first newspapers and explosive growth of digital news sites; online magazine resurgence; listicals and linkbait; e-book subscription models; Apple e-book price-fixing case; social TV

　　●Chapter 11: Social network monetization; mobile messaging apps (Snapchat, Slingshot, Bolt); cable network/ISP sites (Comcast, Verizon) compete with portals; Yahoo struggles

　　●Chapter 12: Supply chain visibility; mobile B2B and BYOD; cloud-based B2B network platformPedagogical Aids Help Students See Concepts in Action

　　●All Opening, Closing, and Insight On case studies have been updated or replaced. Representative examples include: ◎ Chapter 1: Pinterest’s new advertising model and ＄5 billion valuation; Facebook’s new privacy debacles; The Pirate Bay lives and goes mobile ◎ Chapter 2: Twitter’s initial public offering and subsequent struggles; Foursquare’s Swarm application and re-focused business model; Crowdfunding success stories (Oculus Rift) ◎ Chapter 3: Google Glass goes mainstream, HTML5 advances; Internet surveillance in the U.S (NSA) and around the world (Russia, China, Turkey) ◎ Chapter 4: USA Today pumps up Web presence with social media; Weebly makes creating Web sites easy; Mobile presence for small businesses◎ Chapter 5: Cyberwarfare in Ukraine and elsewhere; Target data breach and aftermath; Bitcoin and the collapse of Mt. Gox ◎ Chapter 6: The Long Tail — reality or myth; The controversy over “Do Not Track,” Programmatic advertising takes off ◎ Chapter 7: Mobile ads drive Facebook financial success; FTC sues Amazon over children’s in-app purchases; Land Rover adds augmented reality to its mobile marketing efforts ◎ Chapter 8: Google and the right to be forgotten; Amazon and the proposed Marketplace Fairness Act (Internet sales tax) law; Shutting down the Silk Road ◎ Chapter 9: Kindle Fire smartphone; Uber, Priceline buys Open Table for ＄2.6 billion ◎ Chapter 10: New entertainment producers (Amazon, Yahoo, YouTube); Digital news sites Vox and Vice; Resurgence of online magazines ◎ Chapter 11: LinkedIn, the world’s largest professional network; Appification of social networks; Tesco’s horsemeat tweet and other recent social network disasters ◎ Chapter 12: Cloud-based Supply chains (Wolverine Worldwide)

　　●Updated Infographics: A variety of additional infographics throughout the book provide a more visual and intuitive access to concepts and information. Infographics make it easier to see and remember patterns and relationships than traditional charts and graphs.