The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for business–and a need for a change in Introduction to Business courses and texts. Business Essentials captures the widespread significance of these developments and presents their implications on businesses today.
The Eleventh Edition includes new real-world examples and research findings, helping students to see how entrepreneurs are putting into practice the concepts that they are learning, and making this text the most current and relevant one available on the market today.
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Business Essentials (GE) 作者：Ronald J. Ebert、Ricky W. Griffin 出版社：華泰文化 出版日期：2016-11-02 語言：英文 |
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圖書介紹 - 資料來源：博客來 評分：
圖書名稱：Business Essentials (GE)11版
內容簡介
作者介紹
作者簡介
Ronald J. Ebert
現職：University of Missouri-Columbia
Ricky W Griffin
現職：Texas A&M University
Ronald J. Ebert
現職：University of Missouri-Columbia
Ricky W Griffin
現職：Texas A&M University
目錄
PART I: THE CONTEMPORARY BUSINESS WORLD
Ch 1 The U.S. Business Environment
Ch 2 Understanding Business Ethics and Social Responsibility
Ch 3 Entrepreneurship, New Ventures, and Business Ownership
Ch 4 Understanding the Global Context of Business
PART II: MANAGING THE BUSINESS
Ch 5 Managing the Business
Ch 6 Organizing the Business
Ch 7 Operations Management and Quality
PART III: PEOPLE IN ORGANIZATIONS
Ch 8 Employee Behavior and Motivation
Ch 9 Leadership and Decision Making
Ch10 Human Resource Management and Labor Relations
PART IV: PRINCIPLES OF MARKETING: BUILDING RELATIONSHIPS WITH CUSTOMERS FOR COMPETITIVE ADVANTAGE
Ch11 Marketing Processes and Consumer Behavior
Ch12 Developing and Pricing Products
Ch13 Distributing and Promoting Products
PART V: MANAGING INFORMATION FOR BETTER BUSINESS DECISIONS
Ch14 Information Technology (IT) for Business
Ch15 The Role of Accountants and Accounting Information
PART VI: THE FINANCIAL SYSTEM AND ISSUES IN FINANCIAL MANAGEMENT
Ch16 Understanding Money and the Role of Banking
Ch17 Managing Business Finances
Ch 1 The U.S. Business Environment
Ch 2 Understanding Business Ethics and Social Responsibility
Ch 3 Entrepreneurship, New Ventures, and Business Ownership
Ch 4 Understanding the Global Context of Business
PART II: MANAGING THE BUSINESS
Ch 5 Managing the Business
Ch 6 Organizing the Business
Ch 7 Operations Management and Quality
PART III: PEOPLE IN ORGANIZATIONS
Ch 8 Employee Behavior and Motivation
Ch 9 Leadership and Decision Making
Ch10 Human Resource Management and Labor Relations
PART IV: PRINCIPLES OF MARKETING: BUILDING RELATIONSHIPS WITH CUSTOMERS FOR COMPETITIVE ADVANTAGE
Ch11 Marketing Processes and Consumer Behavior
Ch12 Developing and Pricing Products
Ch13 Distributing and Promoting Products
PART V: MANAGING INFORMATION FOR BETTER BUSINESS DECISIONS
Ch14 Information Technology (IT) for Business
Ch15 The Role of Accountants and Accounting Information
PART VI: THE FINANCIAL SYSTEM AND ISSUES IN FINANCIAL MANAGEMENT
Ch16 Understanding Money and the Role of Banking
Ch17 Managing Business Finances
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