International Business: The New Realities caters to a millennial student audience, the most diverse and educated generation to date. The book speaks to students of the technological age, facing a diverse and evolving economic environment fueled by the Internet and multimedia sources. By addressing issues such as the competitive job market and challenges faced by advanced economies, the text preps students for international business in our modern world.
The Fourth Edition plays on millennials’ characteristics to engage them in the material. This includes their reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain skills they can apply towards meaningful jobs. The authors understand what motivates millennial students and builds on their goals to help students obtain successful careers in international business.
| FindBook |
有 1 項符合
International Business: The New Realities (GE) 4/e的圖書 |
 |
International Business: The New Realities, Global Edition : The New Realities 作者：S. Tamer Cavusgil 出版社：N/A 語言：原文書 |
| 圖書選購 |
| 型式 | 價格 | 供應商 | 所屬目錄 | 二手書 |
$ 1010 |
 TAAZE 讀冊生活 |
二手中文書 |
|---|
| 圖書館借閱 |
| 國家圖書館 | 全國圖書書目資訊網 | 國立公共資訊圖書館 | 電子書服務平台 | MetaCat 跨館整合查詢 |
| 臺北市立圖書館 | 新北市立圖書館 | 基隆市公共圖書館 | 桃園市立圖書館 | 新竹縣公共圖書館 |
| 苗栗縣立圖書館 | 臺中市立圖書館 | 彰化縣公共圖書館 | 南投縣文化局 | 雲林縣公共圖書館 |
| 嘉義縣圖書館 | 臺南市立圖書館 | 高雄市立圖書館 | 屏東縣公共圖書館 | 宜蘭縣公共圖書館 |
| 花蓮縣文化局 | 臺東縣文化處 |
|
|
圖書介紹 - 資料來源：博客來 評分：
圖書名稱：International Business: The New Realities (GE) 4/e
內容簡介
作者介紹
作者簡介
S. Tamer Cavusgil
現職：Georgia State University
Gary Knight
現職：Willamette University
John R. Riesenberger
現職：Thunderbird School of Global Management (retired)
S. Tamer Cavusgil
現職：Georgia State University
Gary Knight
現職：Willamette University
John R. Riesenberger
現職：Thunderbird School of Global Management (retired)
目錄
PART I: FOUNDATION CONCEPTS
Ch 1 Introduction: What Is International Business?
Ch 2 Globalization of Markets and the Internationalization of the Firm
Ch 3 Organizational Participants That Make International Business Happen
PART II: THE ENVIRONMENT OF INTERNATIONAL BUSINESS
Ch 4 The Cultural Environment of International Business
Ch 5 Ethics, Sustainability, and Corporate Social Responsibility in International Business
Ch 6 Theories of International Trade and Investment
Ch 7 Political and Legal Systems in National Environments
Ch 8 Government Intervention in International Business
Ch 9 Regional Economic Integration
Ch10 Understanding Emerging Markets
Ch11 The International Monetary and Financial Environment
PART III: STRATEGY AND OPPORTUNITY ASSESSMENT
Ch12 Strategy and Organization in the International Firm
Ch13 Global Market Opportunity Assessment
PART IV: ENTERING AND OPERATING IN INTERNATIONAL MARKETS
Ch14 Exporting and Countertrade
Ch15 Foreign Direct Investment and Collaborative Ventures
Ch16 Licensing, Franchising, and Other Contractual Strategies
Ch17 Global Sourcing
PART V: FUNCTIONAL AREA EXCELLENCE
Ch18 Marketing in the Global Firm
Ch19 Human Resource Management in the Global Firm
Ch20 Financial Management and Accounting in the Global Firm
Ch 1 Introduction: What Is International Business?
Ch 2 Globalization of Markets and the Internationalization of the Firm
Ch 3 Organizational Participants That Make International Business Happen
PART II: THE ENVIRONMENT OF INTERNATIONAL BUSINESS
Ch 4 The Cultural Environment of International Business
Ch 5 Ethics, Sustainability, and Corporate Social Responsibility in International Business
Ch 6 Theories of International Trade and Investment
Ch 7 Political and Legal Systems in National Environments
Ch 8 Government Intervention in International Business
Ch 9 Regional Economic Integration
Ch10 Understanding Emerging Markets
Ch11 The International Monetary and Financial Environment
PART III: STRATEGY AND OPPORTUNITY ASSESSMENT
Ch12 Strategy and Organization in the International Firm
Ch13 Global Market Opportunity Assessment
PART IV: ENTERING AND OPERATING IN INTERNATIONAL MARKETS
Ch14 Exporting and Countertrade
Ch15 Foreign Direct Investment and Collaborative Ventures
Ch16 Licensing, Franchising, and Other Contractual Strategies
Ch17 Global Sourcing
PART V: FUNCTIONAL AREA EXCELLENCE
Ch18 Marketing in the Global Firm
Ch19 Human Resource Management in the Global Firm
Ch20 Financial Management and Accounting in the Global Firm
|
