iRead灰熊愛讀書
三民網路書店
The 7th edition of Marketing for Hospitality and Tourism is a land mark entry in the long successful history of the market leader. With the 7th edition, great care was taken tor provide and introductory guide to hospitality and tourism marketing that truly reflects the modern realities of marketing.
We've thoroughly revised the seventh edition of Marketing for Hospitality and Tourism to reflect the major trends and forces impacting marketing in this digital age of customer value, engagement, and relationships.
| FindBook |
有 2 項符合
Marketing for Hospitality and Tourism (GE)(7版)的圖書 |
 |
Marketing for Hospitality and Tourism (GE) 作者：Seyhmus Baloglu 出版社：華泰文化 出版日期：2017-01-20 語言：繁體/中文 |
| 圖書館借閱 |
| 國家圖書館 | 全國圖書書目資訊網 | 國立公共資訊圖書館 | 電子書服務平台 | MetaCat 跨館整合查詢 |
| 臺北市立圖書館 | 新北市立圖書館 | 基隆市公共圖書館 | 桃園市立圖書館 | 新竹縣公共圖書館 |
| 苗栗縣立圖書館 | 臺中市立圖書館 | 彰化縣公共圖書館 | 南投縣文化局 | 雲林縣公共圖書館 |
| 嘉義縣圖書館 | 臺南市立圖書館 | 高雄市立圖書館 | 屏東縣公共圖書館 | 宜蘭縣公共圖書館 |
| 花蓮縣文化局 | 臺東縣文化處 |
|
|
圖書介紹 - 資料來源：博客來 評分：
圖書名稱：Marketing for Hospitality and Tourism (GE)(7版)
內容簡介
作者介紹
作者簡介
Philip Kotler
現職：Northwestern University
John T. Bowen
現職：University of Houston
James Makens
現職：Wake Forest University
Seyhmus Baloglu
現職： William F. Harrah College of Hotel Administration
Philip Kotler
現職：Northwestern University
John T. Bowen
現職：University of Houston
James Makens
現職：Wake Forest University
Seyhmus Baloglu
現職： William F. Harrah College of Hotel Administration
目錄
PART I UNDERSTANDING THE HOSPITALITY AND TOURISM MARKETING PROCESS
Ch 1 Introduction: Marketing for Hospitality and Tourism
Ch 2 Service Characteristics of Hospitality and Tourism Marketing
Ch 3 The Role of Marketing in Strategic Planning
PART II DEVELOPING HOSPITALITY AND TOURISM MARKETING OPPORTUNITIES AND STRATEGIES
Ch 4 The Marketing Environment
Ch 5 Managing Customer Information to Gain Customers Insights
Ch 6 Consumer Markets and Consumer Buying Behavior
Ch 7 Organizational Buyer Behavior of Group Market
Ch 8 Customer Driven Marketing Strategy: Creating Value for Target Customers
PART III DEVELOPING THE HOSPITALITY AND TOURISM CUSTOMER VALUE-DRIVEN STRATEGY AND MIX
Ch 9 Designing and Managing Products and Brands: Building Customer Value
Ch10 Internal Marketing
Ch11 Pricing: Understanding and Capturing Customer Value
Ch12 Marketing Channels: Delivering Customer Value
Ch13 Engaging Customers and Communicating Customer Value
Ch14 Public Relations and Sales Promotion
Ch15 Professional Sales
Ch16 Direct, Online, Social Media and Mobile
PART IV MANAGING HOSPITALITY AND TOURISM MARKETING
Ch17 Destination Marketing
Ch18 Next Year’s Marketing Plan
Ch 1 Introduction: Marketing for Hospitality and Tourism
Ch 2 Service Characteristics of Hospitality and Tourism Marketing
Ch 3 The Role of Marketing in Strategic Planning
PART II DEVELOPING HOSPITALITY AND TOURISM MARKETING OPPORTUNITIES AND STRATEGIES
Ch 4 The Marketing Environment
Ch 5 Managing Customer Information to Gain Customers Insights
Ch 6 Consumer Markets and Consumer Buying Behavior
Ch 7 Organizational Buyer Behavior of Group Market
Ch 8 Customer Driven Marketing Strategy: Creating Value for Target Customers
PART III DEVELOPING THE HOSPITALITY AND TOURISM CUSTOMER VALUE-DRIVEN STRATEGY AND MIX
Ch 9 Designing and Managing Products and Brands: Building Customer Value
Ch10 Internal Marketing
Ch11 Pricing: Understanding and Capturing Customer Value
Ch12 Marketing Channels: Delivering Customer Value
Ch13 Engaging Customers and Communicating Customer Value
Ch14 Public Relations and Sales Promotion
Ch15 Professional Sales
Ch16 Direct, Online, Social Media and Mobile
PART IV MANAGING HOSPITALITY AND TOURISM MARKETING
Ch17 Destination Marketing
Ch18 Next Year’s Marketing Plan
|
