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Essentials of MIS provides you with an in-depth look at how businesses today use IT and systems to achieve their goals. Current, real-world cases illustrate companies identifying and solving key business challenges using IS and technologies. The text’s hands-on approach is designed to help you develop digital business skills and prepare you for a successful career in the MIS industry.
The 15th Edition features several new cases across the book and integrates new examples of today’s companies using IT applications. New and expanded topics include blockchain and sustainability, the impact of the coronavirus pandemic on business uses of IS, and IS goals for Environmental, Social and Governance leadership (ESG).
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Essentials of MIS(GE)(15版) 作者：Kenneth C. Laudon 出版社：華泰文化 出版日期：2023-07-19 語言：英文 規格：平裝 / 535頁 / 21.6 x 27.6 x 1.8 cm / 普通級/ 全彩印刷 / 15版 |
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圖書名稱：Essentials of MIS(GE)(15版)
內容簡介
作者介紹
作者簡介
Kenneth C. Laudon
現職：New York University
Jane P. Laudon
現職：Azimuth Information Systems
Carol Guercio Traver
現職：Azimuth Interactive, Inc.
Kenneth C. Laudon
現職：New York University
Jane P. Laudon
現職：Azimuth Information Systems
Carol Guercio Traver
現職：Azimuth Interactive, Inc.
目錄
PART I: INFORMATION SYSTEMS IN THE DIGITAL AGE
Ch 1 Business Information Systems in Your Career
Ch 2 Global E-business and Collaboration
Ch 3 Achieving Competitive Advantage with Information Systems
Ch 4 Ethical and Social Issues in Information Systems
PART II: INFORMATION TECHNOLOGY INFRASTRUCTURE
Ch 5 IT Infrastructure: Hardware and Software
Ch 6 Foundations of Business Intelligence: Databases and Information Management
Ch 7 Telecommunications, the Internet, and Wireless Technology
Ch 8 Securing Information Systems
PART III: KEY SYSTEM APPLICATIONS FOR THE DIGITAL AGE
Ch 9 Achieving Operational Excellence and Customer Intimacy: Enterprise Applications
Ch10 E-commerce: Digital Markets, Digital Goods
Ch11 Improving Decision Making and Managing Artificial Intelligence
PART VI: BUILDING AND MANAGING SYSTEMS
Ch12 Making the Business Case for Information Systems and Managing Projects
Ch 1 Business Information Systems in Your Career
Ch 2 Global E-business and Collaboration
Ch 3 Achieving Competitive Advantage with Information Systems
Ch 4 Ethical and Social Issues in Information Systems
PART II: INFORMATION TECHNOLOGY INFRASTRUCTURE
Ch 5 IT Infrastructure: Hardware and Software
Ch 6 Foundations of Business Intelligence: Databases and Information Management
Ch 7 Telecommunications, the Internet, and Wireless Technology
Ch 8 Securing Information Systems
PART III: KEY SYSTEM APPLICATIONS FOR THE DIGITAL AGE
Ch 9 Achieving Operational Excellence and Customer Intimacy: Enterprise Applications
Ch10 E-commerce: Digital Markets, Digital Goods
Ch11 Improving Decision Making and Managing Artificial Intelligence
PART VI: BUILDING AND MANAGING SYSTEMS
Ch12 Making the Business Case for Information Systems and Managing Projects
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