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International Business: The New Realities connects to individuals facing a diverse and evolving economic environment fueled by the internet and multimedia sources. The authors speak to this group's reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain job-relevant skills.
As such, the 6th Edition features updated cases, examples and exercises that address their interests and issues. This includes the competitive job market; and diversity, equity, and inclusion in the workplace.
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International Business: The New Realities(GE) 作者：S. Tamer Cavusgil 出版社：華泰文化 出版日期：2025-12-19 語言：英文 規格：平裝 / 596頁 / 27.5 x 21.7 x 2.98 cm / 普通級/ 再版 |
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圖書介紹 - 資料來源：博客來 評分：
圖書名稱：International Business: The New Realities(GE)
內容簡介
作者介紹
作者：S. Tamer Cavusgil
現職：Georgia State University
作者：Gary Knight
現職：Willamette University
作者：John R. Riesenberger
現職：Thunderbird School of Global Management (retired)
現職：Georgia State University
作者：Gary Knight
現職：Willamette University
作者：John R. Riesenberger
現職：Thunderbird School of Global Management (retired)
目錄
PART I: FOUNDATION CONCEPTS
Ch 1 Introduction: What Is International Business?
Ch 2 Globalization of Markets and the Internationalization of the Firm
PART II: THE ENVIRONMENT OF INTERNATIONAL BUSINESS
Ch 3 The Cultural Environment of International Business
Ch 4 Ethics, Corporate Social Responsibility, Sustainability, and Governance in International Business
Ch 5 Theories of International Trade and Investment
Ch 6 Political and Legal Systems in National Environments
Ch 7 Government Intervention and Regional Economic Integration
Ch 8 Understanding Emerging Markets
Ch 9 The International Monetary and Financial Environment
Ch10 Financial Management and Accounting in the Global Firm
PART III: STRATEGY AND OPPORTUNITY ASSESSMENT
Ch11 Strategy and Organization in the International Firm
Ch12 Global Market Opportunity Assessment
PART IV: ENTERING AND WORKING IN INTERNATIONAL MARKETS
Ch13 Exporting and Global Sourcing
Ch14 Foreign Direct Investment and Collaborative Ventures
Ch15 Licensing, Franchising, and Other Contractual Strategies
PART V: FUNCTIONAL AREA EXCELLENCE
Ch16 Marketing in the Global Firm
Ch17 Human Resource Management in the Global Firm
Ch 1 Introduction: What Is International Business?
Ch 2 Globalization of Markets and the Internationalization of the Firm
PART II: THE ENVIRONMENT OF INTERNATIONAL BUSINESS
Ch 3 The Cultural Environment of International Business
Ch 4 Ethics, Corporate Social Responsibility, Sustainability, and Governance in International Business
Ch 5 Theories of International Trade and Investment
Ch 6 Political and Legal Systems in National Environments
Ch 7 Government Intervention and Regional Economic Integration
Ch 8 Understanding Emerging Markets
Ch 9 The International Monetary and Financial Environment
Ch10 Financial Management and Accounting in the Global Firm
PART III: STRATEGY AND OPPORTUNITY ASSESSMENT
Ch11 Strategy and Organization in the International Firm
Ch12 Global Market Opportunity Assessment
PART IV: ENTERING AND WORKING IN INTERNATIONAL MARKETS
Ch13 Exporting and Global Sourcing
Ch14 Foreign Direct Investment and Collaborative Ventures
Ch15 Licensing, Franchising, and Other Contractual Strategies
PART V: FUNCTIONAL AREA EXCELLENCE
Ch16 Marketing in the Global Firm
Ch17 Human Resource Management in the Global Firm
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