The Platform Business Navigator: The Strategies Behind the World’s Most Successful Platform Companies

Platform companies like Amazon, Alibaba, Apple or Google dominate today’s economy, and eight out of the ten most valuable companies worldwide follow a platform business model. Platform businesses act as digital intermediaries harnessing the power of networks, thereby outperforming traditional asset-heavy companies. Every product, service, and retail business has the potential to become a platform business, and The Platform Business Navigator will show you how. Suitable for entrepreneurs, executives, product managers, and business leaders, this title features a huge variety of different business case studies. With a 5-step framework and 88 different patterns to follow, you can avoid common mistakes and ensure your business strategy works.

Felix Wortmann is Professor, Senior Lecturer, and Vice Director at the Institute of Technology Management of the University of St. Gallen (HSG). Sven Jung is currently a Visiting Fellow in the strategy department at the Harvard Business School. Oliver Gassmann is Full Professor at the University of St. Gallen, Director of its Institute of Technology Management (ITEM) and a thought leader in the field of innovation. His book The Business Model Navigator became a global bestseller and he has founded several spin-off companies and is acting in various boards of international companies and institutions.