The Digital Transformation Canvas

A practical step-by-step guide to building your digital transformation master plan

The Digital Transformation Canvas by Marc K Peter will help you find your way through the seven steps of digital transformation for your organisation with its structured and practical approach to the subject.

Key features include:

• multiple checklists and templates you can use in your organisation
• short case studies in each chapter to help you further engage with the subject and understand the objectives
• over 80 illustrations to support your understanding of how to apply content into practice

The Digital Transformation Canvas will not only help you work with teams to drive a bottom-up strategy, but you will also be able to agree on key strategic initiatives with senior management for a top-down approach too, and identify new market potential and strategic projects.

Professor Marc K. Peter has more than thirty years of experience in digital strategy, technology, sales, and marketing, and has worked for both SMEs as well as large corporations, including eBay, E*TRADE, and LexisNexis (RELX) in Switzerland, Australia, and the UK.