This is a path to sustainability, organic following, and freedom. In this guide, I address the following: The Digital Marketing Universe What "is" How it works How to Dominate Next, I prime you on how to craft content and what "tools" to use to empower youself Finally, I walk you through how the right organic content combined with the proper combination of tools will create a sustainable framework for you to both grow your following organically and also to profit from it This paper/guide was created out of an observation of mine that many business owners I work with could eliminate tons of marketing expenses if they just knew a thing or two about the digital world and how to incorporate it into their workflow. I needed to get the knowledge I had in my head, across to my client, an older business owner, and thus the Framework was born. It is the culmination of over 8+ years digital marketing experience and working one on one with small business owners and individuals.