圖書名稱:Managerial Economics: Applications, Strategies and Tactics(Original)
內容簡介
Teach your students how to think analytically and make better decisions as future business leaders with MANAGERIAL ECONOMICS: APPLICATIONS, STRATEGIES AND TACTICS, 14E. This timely edition illustrates how today’s effective managers apply economic theory and techniques to solve real-world everyday decision problems. The book’s seasoned author team McGuigan/Moyer/Harris balances a solid foundation of traditional microeconomic theory with extensive exploration of the latest analytical tools in managerial economics. Students master game-theoretic tactics, information economics, and organizational architecture.
作者介紹
作者簡介
James R. McGuigan
現職:JRM Investments
R. Charles Moyer
現職:University of Louisville
Frederick H.deB. Harris
現職:Wake Forest University
目錄
PART I: INTRODUCTION
Ch 1 Introduction and Goals of the Firm
Ch 2 Fundamental Economic Concepts
PART II: DEMAND AND FORECASTING
Ch 3 Demand Analysis
Ch 4 Estimating Demand
Ch 5 Business and Economic Forecasting
Ch 6 Managing in the Global Economy
PART III: PRODUCTION AND COST
Ch 7 Production Economics
7B Production Economics of Renewable and Exhaustible Natural Resources
Ch 8 Cost Analysis
Ch 9 Applications of Cost Theory
PART IV: PRICING AND OUTPUT DECISIONS: STRATEGY AND TACTICS
Ch10 Prices, Output, and Strategy: Pure and Monopolistic Competition
Ch11 Price and Output Determination: Monopoly and Dominant Firms
Ch12 Price and Output Determination: Oligopoly
Ch13 Best-Practice Tactics: Game Theory
13A Entry Deterrence and Accommodation Games
Ch14 Pricing Techniques and Analysis
PART V: ORGANIZATIONAL ARCHITECTURE AND REGULATION
Ch15 Contracting, Governance, and Organizational Form
15A Auction Design and Information Economics
Ch16 Government Regulation
Ch17 Long-Term Investment Analysis
APPENDIX A: The Time Value of Money
APPENDIX B: Tables
APPENDIX C: Differential Calculus Techniques in Management
APPENDIX D: Check Answers to Selected End-of-Chapter Exercises