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Managerial Economics: Applications, Strategies and Tactics(Original)的圖書 |
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Managerial Economics: Applications, Strategies and Tactics(Original) 作者：James R. McGuigan 出版社：華泰文化 出版日期：2017-04-01 語言：英文 規格：精裝 / 689頁 / 21 x 26 x 9.65 cm / 普通級/ 雙色印刷 / 14版 |
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圖書名稱：Managerial Economics: Applications, Strategies and Tactics(Original)
內容簡介
Teach your students how to think analytically and make better decisions as future business leaders with MANAGERIAL ECONOMICS: APPLICATIONS, STRATEGIES AND TACTICS, 14E. This timely edition illustrates how today’s effective managers apply economic theory and techniques to solve real-world everyday decision problems. The book’s seasoned author team McGuigan/Moyer/Harris balances a solid foundation of traditional microeconomic theory with extensive exploration of the latest analytical tools in managerial economics. Students master game-theoretic tactics, information economics, and organizational architecture.
作者介紹
作者簡介
James R. McGuigan
現職：JRM Investments
R. Charles Moyer
現職：University of Louisville
Frederick H.deB. Harris
現職：Wake Forest University
James R. McGuigan
現職：JRM Investments
R. Charles Moyer
現職：University of Louisville
Frederick H.deB. Harris
現職：Wake Forest University
目錄
PART I: INTRODUCTION
Ch 1 Introduction and Goals of the Firm
Ch 2 Fundamental Economic Concepts
PART II: DEMAND AND FORECASTING
Ch 3 Demand Analysis
Ch 4 Estimating Demand
Ch 5 Business and Economic Forecasting
Ch 6 Managing in the Global Economy
PART III: PRODUCTION AND COST
Ch 7 Production Economics
7B Production Economics of Renewable and Exhaustible Natural Resources
Ch 8 Cost Analysis
Ch 9 Applications of Cost Theory
PART IV: PRICING AND OUTPUT DECISIONS: STRATEGY AND TACTICS
Ch10 Prices, Output, and Strategy: Pure and Monopolistic Competition
Ch11 Price and Output Determination: Monopoly and Dominant Firms
Ch12 Price and Output Determination: Oligopoly
Ch13 Best-Practice Tactics: Game Theory
13A Entry Deterrence and Accommodation Games
Ch14 Pricing Techniques and Analysis
PART V: ORGANIZATIONAL ARCHITECTURE AND REGULATION
Ch15 Contracting, Governance, and Organizational Form
15A Auction Design and Information Economics
Ch16 Government Regulation
Ch17 Long-Term Investment Analysis
APPENDIX A: The Time Value of Money
APPENDIX B: Tables
APPENDIX C: Differential Calculus Techniques in Management
APPENDIX D: Check Answers to Selected End-of-Chapter Exercises
Ch 1 Introduction and Goals of the Firm
Ch 2 Fundamental Economic Concepts
PART II: DEMAND AND FORECASTING
Ch 3 Demand Analysis
Ch 4 Estimating Demand
Ch 5 Business and Economic Forecasting
Ch 6 Managing in the Global Economy
PART III: PRODUCTION AND COST
Ch 7 Production Economics
7B Production Economics of Renewable and Exhaustible Natural Resources
Ch 8 Cost Analysis
Ch 9 Applications of Cost Theory
PART IV: PRICING AND OUTPUT DECISIONS: STRATEGY AND TACTICS
Ch10 Prices, Output, and Strategy: Pure and Monopolistic Competition
Ch11 Price and Output Determination: Monopoly and Dominant Firms
Ch12 Price and Output Determination: Oligopoly
Ch13 Best-Practice Tactics: Game Theory
13A Entry Deterrence and Accommodation Games
Ch14 Pricing Techniques and Analysis
PART V: ORGANIZATIONAL ARCHITECTURE AND REGULATION
Ch15 Contracting, Governance, and Organizational Form
15A Auction Design and Information Economics
Ch16 Government Regulation
Ch17 Long-Term Investment Analysis
APPENDIX A: The Time Value of Money
APPENDIX B: Tables
APPENDIX C: Differential Calculus Techniques in Management
APPENDIX D: Check Answers to Selected End-of-Chapter Exercises
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