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The Great Online Marketing Scam的圖書 |
The Great Online Marketing Scam 作者:Dueep Jyot Singh 出版社:Mendon Cottage Books 出版日期:2016-04-29 語言:英文 |
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Table of Contents
Introduction
The eBay and PayPal Tie up
The Supposed Buyer Protection Story
Quality of Items Sent to Buyers
The Google – YouTube Nexus
Conclusion
Author Bio
Publisher
Introduction
It was in 2003, and I was talking to my publisher about topics on which I could do as investigative journalism. I had just exposed the then upcoming cell phone networks and their tie up with possible potential adult sites and escort services. And how they were using code words in order to get potential clients.
People are going to say, that I had some inside information, but actually I had just been doing a bit of deduction. Unfortunately, or one could say, fortunately for me I had hit the nail firmly upon the head, and within the month, there was an extensive crackdown on these services using cell phone services in order to ring up/contact clients or ask their tele-callers to solicit clients through cell phones.
So I asked my then editor if I should write about online marketing, and what I thought about it. He told me that it was a potential multibillion-dollar industry, and I should keep away from it, because there was going to come a time, when people would be spending billions of dollars, ordering things online, and this was the way things were going to be in the future.
He had more experience in reading his markets, being a savvy businessman, and selling his magazines online. So I kept dropped the topic and looked into other avenues.
That was when eBay had not come into existence, and within a couple of years, Mister Omidyar had the bright idea of making a site, which would sell everything from broken lasers to a Mercedes-Benz for $10.
One knows all about the story about a lady putting up her dead and defunct two timing husband’s Mercedes-Benz online for $10, because he had Willed his property to her, but the money from the sale of the Mercedes-Benz was to be given to his girlfriend. Wifey sold it for $12.50!
Let me give you another example. Most of us have got plenty of amazing bargains, on eBay and even Amazon especially vintage one-of-a-kind stuff, because one man’s junk is somebody else’s treasure.
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