Marketing as a Business System: A Guide to a Thorough, Integrated Marketing Function for Your Business

A Marketing guide ebook that offers a thorough overview of all key facets of the Marketing process. Offers helpful insights to all types of businesses, including small businesses, online operators and marketing professionals.

Marketing is a more complex process than many business owners realize. This book provides a complete walk through of how market research, solution development, promotion, customer service and relationship management all intertwine in your effort to build and maintain a loyal customer base.

Marketing as a Business System services as a thorough primer of marketing, which is beneficial to operators with limited background in marketing, or marketing professionals that need a more complete understanding of how all elements of marketing work together.

Testimonial

Amazon Reviewer Robin Butler gave the book a 5* rating and said "A great short overview of marketing. Thus the book is a quick read. I found myself highlighting some passages and will use this book as a reference for my businesses."