圖書名稱:Ten Secrets All Business Owners Must Know: How to Create Financial Freedom Through Marketing Your Business
Congratulations on your quest to grow your business and enhance your marketing skills! When I started this project I found myself with a tremendous amount of marketing materials from a 30 year career in investment management, real estate, consulting projects and various non-profit boards I have been a part of. Yes, I have a hard time throwing away good ideas! I truly believe any one of us is only one or two great marketing ideas away from more sales opportunities than we can imagine. The purpose of this book is to equip you with the same process I use as a consultant in helping clients craft the message for their products, services or businesses, choose the best methods of delivery and identify the best prospects to deliver it to. The strategic solutions in this book, when implemented, are guaranteed to make you more money with less effort. These are strategies that have helped businesses like yours make hundreds of thousands of dollars-including your competition! I have a soft spot for entrepreneurs and small businesses as I strongly believe they made this country great and will continue to do so. Therefore, I have a strong passion for helping them succeed. But they are also the ones that have less exposure to the concept of "marketing" as they are spending their time "doing what they do" and find themselves spending too much time working "in" their business vs "on" their business. Remember, it does not matter what business you are in, just that you grasp the heart of the principles and strategies laid out for you and take action! Thanks for reading my book and inviting me to be a part of your success!