購物比價找書網找車網
FindBook  
 有 1 項符合

Marketing, Rhetoric and Control

的圖書
Marketing, Rhetoric and Control Marketing, Rhetoric and Control

作者:Christopher Miles 
出版社:Taylor & Francis
出版日期:2018-04-19
語言:英文   
圖書選購
型式價格供應商所屬目錄
電子書
$ 1654
樂天KOBO 樂天KOBO
行銷與銷售
圖書介紹 - 資料來源:樂天KOBO   評分:
圖書名稱:Marketing, Rhetoric and Control

Marketing, Rhetoric and Control investigates the tensions that surround the place of persuasion (and, more broadly, control) in marketing. Persuasion has variously been seen as an embarrassment to the discipline, a target for anti-marketing sentiment, the source of marketing’s value in the modern organisation, a mysterious black box inside the otherwise rational and logical endeavour of enterprise, and a rather insignificant part of the marketing programme. This book argues that this multifarious reputation for persuasion within marketing stems from the influence of two quite oppositional paradigms – the scientific and the magico-rhetorical – that ebb and flow across the discourses of its discipline and practice.

Constructing an interface between original, challenging close readings of texts from the beginnings of the Western rhetorical tradition and an examination of the ways in which marketing has set about describing itself, this text argues for a Sophistic interpretation of marketing. From this perspective, marketing is understood as providing intermediary services to facilitate the continuing exchange of attention and regard between firm/client and stakeholders. It seeks to manage and direct this exchange through an appreciation of the changing rational and irrational motivations of the firm and stakeholders, using these as resources for the construction of both planned and improvised persuasive interactions in agonistic (or competitive) environments.

This book is aimed primarily at researchers and academics working in the fields of marketing, marketing communications, and the related disciplines of marketing theory, critical marketing, and digital marketing. It will also be of value to marketing academics in business schools, including those working in the areas of media and communication studies who have an interest in commercial and corporate communication, brand use of interactive media, and communication theory.

贊助商廣告
 
金石堂 - 今日66折
一次就上!把國家考試當專案管理: 正確準備!高普特考、國營企業求才到各種考試,做對你該做的事就能完成夢想!
作者:黃耕津
出版社:財經傳訊
出版日期:2021-09-30
66折: $ 251 
金石堂 - 今日66折
職人級極品果醬技法全圖解:選用在地四季食材,從單品、複合、香料、到花草佐味,封存水果精華的40種醬料配方及54種絕讚吃法!
作者:施佳伶(Linda)
出版社:台灣廣廈有聲圖書有限公司
出版日期:2022-10-06
66折: $ 343 
金石堂 - 今日66折
豐盛的早午餐烘焙全書:從手作麵包、開胃配菜、沙拉、飲品、湯品到醬汁的百變美味組合(二版)
作者:蜜塔木拉
出版社:幸福文化
出版日期:2020-02-05
66折: $ 429 
金石堂 - 今日66折
2025ㄇㄚˊ幾桌曆
66折: $ 329 
 
Taaze 讀冊生活 - 暢銷排行榜
世界上最透明的故事(日本出版界話題作,只有紙本書可以體驗的感動)
作者:杉井光
出版社:皇冠文化出版有限公司
出版日期:2024-09-30
$ 284 
Taaze 讀冊生活 - 暢銷排行榜
ELLE 中文版 4月號/2025 第403期(超值版)(兩款封面隨機出貨)
出版社:創新書報股份有限公司
出版日期:2025-04-01
$ 180 
Taaze 讀冊生活 - 暢銷排行榜
權證小哥短線終極戰法:4大策略x6種工具x68個實戰案例,手把手教你賺
作者:權證小哥
出版社:金尉股份有限公司
出版日期:2025-03-20
$ 379 
 
金石堂 - 新書排行榜
小書痴的下剋上FANBOOK(8):為了成為圖書管理員不擇手段!
作者:香月美夜
出版社:皇冠文化出版有限公司
出版日期:2025-04-07
$ 236 
金石堂 - 新書排行榜
【圖解】東大教授的總體經濟學課:了解國家的經濟運作,如何影響企業發展、物價漲跌和你我的投資理財
作者:井堀利宏
出版社:商業周刊
出版日期:2025-03-27
$ 316 
博客來 - 新書排行榜
東京外星人 9 (首刷限定版)
作者:NAOE
出版社:東立
出版日期:2025-04-11
$ 152 
博客來 - 新書排行榜
路邊的藤井(01)博客來限定版
$ 119 
 

©2025 FindBook.com.tw -  購物比價  找書網  找車網  服務條款  隱私權政策