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Building an Entrepreneurial Organisation的圖書 |
Building an Entrepreneurial Organisation 作者:Simon Mosey,Hannah Noke,Paul Kirkham 出版社:Taylor & Francis 出版日期:2017-04-21 語言:英文 |
圖書選購 |
型式 | 價格 | 供應商 | 所屬目錄 | 電子書 |
$ 2104 |
樂天KOBO |
企業家精神與小型企業 |
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Entrepreneurship is often focused on understanding new ventures, but the entrepreneurial flame is required in growing organisations too. This textbook examines how organisations can become more entrepreneurial to achieve sustainable growth.
The authors show how entrepreneurship can be used to address crisis points of growth within small firms and to overcome the limitations of stagnation within large firms. By integrating entrepreneurship and innovation management, the book presents a framework to diagnose entrepreneurial behaviour within existing firms. Drawing upon research and reflecting practice across a range of industries, from football, through Silicon Valley, to the retail sector, it includes insights from leading practitioners.
The authors build an understanding of entrepreneurship in context to provide diagnostic tools to help organisations make entrepreneurship central to their culture. This unique text is therefore useful reading for business students from advanced undergraduate to executive education.
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